Just read a blog post by Erika Haub, which examines the nature of church outreaches and whether what we are giving away is meeting "true" needs or just the perceived needs of a materialistic culture. It hinges on angsty, but I do appreciate the post and the snarkiness of a comment from Petey Crowder, which is:
"Sometimes my students see other ministries on campus doing free hot chocolate giveaways in the Quad, etc. and they ask why we don't do similar things. I tell them because I don't believe Jesus' call was to give free crap to people who can already afford it."